Machine translation (MT) has two big advantages: it’s quick and it’s cheap. But be careful. Although this technology allows you to translate swathes of information in an instant, it does have its downsides. In this post, we explain why you shouldn’t always rely on machine translation.

Where are your products and/or services being mentioned online? Which keywords perform best in your sector and the countries where you sell? Who is talking about your brand and what are they saying? To answer these questions, you can use one of the top social listening tools below. But before we get to them, here is what social listening aims to achieve!

Optimising delivery solutions on your e-commerce site is a necessary part of maximising customer satisfaction. Just like payment solutions, prospective customers often need a choice of different delivery solutions to encourage them to make a purchase. The goal of this post is to set out all the options, but above all, the most popular e-commerce delivery solutions.

Do very few people visit your website? Is the bounce rate too high? Or maybe you just want to think bigger? No matter the reason behind it, a website redesign is the perfect strategy to improve a site’s SEO, we suggest you do it every 2 or 3 years. But how do you redesign your e-commerce site for international success?

For many online sellers, summer signals a drop in sales. Although, if you sell parasols and sunscreen, you should be alright. However, it’s quite likely that you’ll need to increase traffic to your website over the summer months. After all, most of your customers are lazing around in the sun, not glued to their smartphones…