The more people you attract to a brick-and-mortar shop, the greater the chances of your turnover increasing. And it’s the same on the internet. The objective is to attract web users in a way that leads them to discover your products, your services, your brand, your articles… In fact, 47% of consumers read between three and five pieces of content before finally making contact with a business or company.

All e-commerce sites try to attract as many visitors as possible and convert them into buyers. To achieve good results, a website’s interface needs to be user-friendly and responsive – prospects will only buy from your site if their user experience is positive. Here are the seven elements you need for a successful e-commerce website that will give you repeat clients

Key Performance Indicators (KPIs) are an essential part of any effective e-commerce strategy. Not sure what they are? Then read on! E-commerce KPIs give you trustworthy statistics and figures you can use to build your strategy and drive your online sales. Discover the 10 e-commerce KPIs to track. But first, make sure you know what they are! 👀

As we explained in our article about the unique features of web translation, an English person may well use different keywords in an online search compared to, say, a German speaker. This is why businesses have everything to gain from finding the right keywords for different countries. Use the same terms as users do, and you’re ten times more likely to appear at the top of search engine results pages. Want to know more? Then keep reading…

As a website operator, you’ll find web translation opens a variety of doors. And you’re right to research its unique features: it can be used to boost your international e–commerce activity and increase your organic traffic. This means translating your website is a useful acquisition strategy for improving your sales and visibility. But what do you need to know before you start?